Certified Piedmontese Beef Vs. Beyond Meat
Updated: Jul 22, 2019
Real, Healthy Beef Vs. Fake, Highly-Processed Mush
If you’ve been grocery shopping lately, you’ve noticed an increase in alternative meat products available at your local supermarket. This might come as a surprise, but we’re alright with this. We understand and respect that everyone has unique tastes and opinions. It’s what makes life interesting, right? We’re confident that if you like beef, you’ll love ours; if you’re not a fan of beef—for whatever reason—that’s OK with us, too. We’d love the opportunity to change your mind, but we respect your opinion.
Here’s the issue: some alternative meat products, like Beyond Meat, are claiming real estate in the meat section of the supermarket, despite push-back from supermarket meat managers. It’s clear Beyond Meat is targeting meat consumers—those who are shopping for real meat products at their local store. If Beyond Meat is looking to compete directly with real beef products, they’re obviously expecting to be compared directly to real beef products—like Certified Piedmontese beef.
Food Pretending To Be Something It’s Not
One of Beyond Meat’s goals is to make products that look and taste as much like beef as possible. This goal in itself seems somewhat deceptive. Beyond Meat isn’t too transparent about their processes either. After doing some digging, website visitors can eventually find a list of product ingredients, but there’s no real talk about how their products are made. Where do the ingredients come from? And what about the quality of the ingredients? Are the processes used to make the ingredients and patties sustainable? Answers to these questions are crucial, especially when it comes transparency and gauging health and environmental responsibility.
At Certified Piedmontese, we prioritize authenticity and transparency. When it comes to each and every one of our processes, we don’t believe in bull (unless it’s one of our top-of-the-line full-blood Piedmontese bulls.) We pride ourselves on providing customers a healthy, pure beef product that’s low in fat and calories and high in protein and overall nutrition. Because we want to provide the healthiest, highest quality beef on the market, we continue to raise the Piedmontese breed—with its natural leanness and tenderness. To make sure we’re giving our customers the safest, highest-quality beef possible, we raise our cattle humanely on family ranches across the Midwest without the use of antibiotics and hormones. It’s all in line with our ultimate goal: offering customers a real, high-quality product they can trust. Our beef isn’t pretending to be something it’s not because it doesn't have to. It’s nutritious and delicious, just the way it is.
Nutritional Comparison (Spoiler: There Is None)
Beyond Meat wants consumers to be unable to tell the difference between one of their patties and a real beef patty, like one from Certified Piedmontese. But there’s a huge difference. Apart from taste, flavor, and eating experience (which are also hugely different), the product’s ingredient list and nutritionals are stark contrasts. A Beyond Meat patty contains 18 different ingredients. The main ingredient is water, followed by pea protein isolate, expeller-pressed canola oil, refined coconut oil, rice protein, cocoa butter, mung bean protein, methyl cellulose, potato starch, salt, potassium chloride, and more. A Certified Piedmontese burger has one ingredient: pure beef with absolutely no fillers or additives.
Beyond Meat would have you believe that the plant-based ingredients in their patties are simply healthy vegetables ground to their constituent proteins, but these proteins (like pea protein isolate) are highly processed—in short, there’s nothing natural about them. Refined coconut, for example, is bleached by passing the oil through a bleaching clay for filtration. And when extracting protein from legumes like peas or soybeans, the legumes must be processed at extremely high temperatures, which strips them of many of their nutrients. Beyond Meat patties also include methyl cellulose (an ingredient commonly used in vegetable-based patties), a gel-like substance that keeps the patties moist and helps them stick together.
Our point? Beyond Meat patties don’t contain whole ingredients. The company’s products are highly processed, yet they’re being marketed as if they’re not. If a food’s constituent parts aren’t whole, can it be considered wholesome and healthy? And can it be considered a healthier option than an all-natural, responsibly-raised, lean beef like Certified Piedmontese? We think not.
A 4-ounce Beyond Meat patty rings in at 250 calories, 18 grams of fat, 6 grams of saturated fat, and 20 grams of protein. A Certified Piedmontese burger made with 85% lean ground beef rings in at 205 calories, 14 grams of fat, 6 grams of saturated fat, and 19 grams of protein.
The proof is in the numbers. The claim that the Beyond Meat patty is a healthier burger alternative simply isn’t true when compared to Certified Piedmontese beef. We provide our customers the taste of real beef, and it's 100% pure, wholesome, and healthy. And we’re dang proud of it.